1. 

Understand your customers' needs and goals. Empathy for the customer experience should be at the root of all of your content. You should be writing to address and give answers to their problems - this will allow them to see themselves mirrored in your writing and feel connected to your brand on a personal level. 

2. 

"Tell me without telling me" is the fastest way to give your writing or copy a throbbing pulse - it is the best way to paint a picture in the mind of the reader, to use action, senses, and feelings - in comparison to a basic description. Example)
Tell me = The ultimate in helmet safety for skiers and snowboarders.
Tell me without telling me = You only get one brain. 

3.

Add obvious structure to your content. Without structure, consumers' brains will scramble to create order from disorder. Work on keeping your message clear and simple to understand - you want to slow your scrollers and not make them work too hard. Ask yourself: How is your content presented? Who is your content hanging out with? Does your content look exactly like your competitors?

4.

Characteristics of a compelling marketing story:
- There is truth to it. Your story should show, not tell.
- It shows how it improves the life of an actual person. 
- It offers a new, fresh perspective.
- It makes your customer the hero.
- It makes people feel something. 
- It's aligned with your business strategy by being consistent with what you do and for whom. 

1. 

When businesses highlight scarcity, it can make customers feel like their freedom to choose is limited. This feeling often triggers a natural response to act quickly. By acting fast, people feel like they're protecting their freedom to decide, which creates the urgency to buy.

2. 

Techniques that businesses use to create legitimate scarcity of products and services - each tactic is effective at encouraging customers to make quick decisions:

- Produce a limited-edition product.
- Temporarily change the product packaging.
- Only offer products through certain stores or websites.
- Restrict the number of items allowed for purchase during a promotion.
- Have a short-term sale.
- Bundle services.
- Clearly indicate when an item is running low in stock. 
- Show customers which products are most popular. 
- Limit the amount of time someone can respond to an offer.

These tactics influence customers to take a mental shortcut and green-light their decisions. 

3.

Restricting supply can be an effective business model for entrepreneurs as it can create a sense of exclusivity around their product or service. When customers see limited availability, they feel a sense of urgency to purchase a scarce product as it makes them feel special (and agreeable to pay more). 

4.

Limited-edition products are especially powerful in markets where people want to stand out. These items attract attention because they're rare, making customers feel unique and special. Beyond their exclusivity, limited editions tap into emotional appeal, boosting customers' sense of self-worth and perceived value. When a product becomes a status symbol, it not only makes the buyer feel important but can also give them the perception of being admired or respected by others.

1. 

Focus on adding value to your community. Bring more of the social aspect back into your content instead of just focusing on making a sale and promoting your offers. 

2. 

Leave nudges by sharing reminders of what you do and why you enjoy what your do - what you're passionate and excited about. Use a "bread crumbing" strategy to gently remind your audience about aspects of your business and how it impacts your life (great concept to follow for Instagram stories). 

3.

Don't post and ghost. Make sure to post when you are available and can actively engage with your followers online. Your content improves in the algorithm when you respond to comments, ask questions, and are having conversations thus making genuine connections. 

4.

Any platform you're creating content for should point them off of it and direct them to your email list. This allows you to further connect with your audience, add value to their life, and serve them better. Building your business's email list is important as you own it - you don't own Instagram, TikTok, Pinterest, etc. - these platforms shouldn't be the only way for you to communicate with your community. 

1. 

It is important to recognize the feeling customers want to have when they have an experience - how they feel when they come into contact with your brand. By tapping into consumers' feelings and emotions on why they do things - can then give them an answer to why your product is the best option.

2. 

Showcase the emotional value of your product - lead with the job it can do for them and what it means to people instead of focusing your marketing efforts on just the functionality and features. 

3.

Identify the things that customers commonly have concerns about or have issues with when interacting with a similar product or service. Can identify pain points and areas for improvements that you can add into your business model that will make for an exceptional customer experience. 

4.

Examine and learn about data sets to understand behavior at an individual level instead of segmenting customers into large groups or personas - the more personal you can get in your communication style and cater to specific needs the more loyal a customer will be to your brand.

1. 

Take the time to analyze your market and competitors. This will give you insights on how to stand out with bold branding. Brainstorm and intentionally list out concepts and ideas that can create a unique identity in a crowded industry.

2. 

Use humor and edge in your marketing and on social media. This approach can make your content relatable to a target audience that craves an edgier product - something that is completely different from other market campaigns.

3.

Identify one of your brand's values and focus on marketing it with a twist. For example, Liquid Death has an environmental focus, "death to plastic," campaign that helps deliver a clear message on their environmental stance. Finding a way to highlight your brand's values in your messaging will help connect you to your target audience in an authentic way. 

4.

Prioritize entertaining your audience. Liquid Death blurred the line between product marketing and entertainment, making its content highly shareable - this reduced their need for massive marketing budgets. By creating entertaining content, that people were eager to share, it helped the brand grow despite being in a competitive market.