From nursing student to MBA entrepreneur with my own sustainable skincare brand, I've been where you are - navigating the twists and turns of building something from scratch. That journey sparked my passion for design, branding, and understanding how psychology and emotions play into launching a successful business.
Now, I'm here to help you skip the long road I took. With years of experience in design, entrepreneurship, and marketing, I'm ready to share everything I've learned - no gatekeeping. Together, we'll create a brand that not only stands out but connects with your audience and drives results.
I'll help you:
1. Share your personal story (connect & sell authentically)
2. Show up online (with a website and content that speaks to your audience)
Whether it's your personal brand or your next big idea, I'll guide you every step of the way - making your vision a reality, faster.
"I highly recommend Evelyn for web design! She helped bring my website to life and created it better than I could have imagined. She listened carefully and patiently to all the ideas I had. She helped me with my brand colors, build my website and launch it! She is still always updating my website whenever I want to add or change anything. She is truly so talented and I'm so happy I chose to work with her."
"I've had the absolute best experience working with Evelyn on my company website. Creating something new is always a little intimidating but Evelyn was sure to walk me through the process step by step without missing a single detail. She was able to give me a wide range of options for photographers, calligraphy style, layout, color schemes, and more. On top of all this she was always communicative and ready to work. She truly went above and beyond when it came to understanding my brand and translating that into my website. I couldn't recommend anyone more highly than Evelyn."
"Evelyn did an amazing job at taking the vision for our website and bringing it to life with her creativity and expertise! She made the process easy and enjoyable from start to finish, and was very responsive along the way. We are so happy with the finished product - it captures the heart of our brand perfectly! I highly recommend her to anyone looking to revamp their online presence. If we ever do rebrand, we will be sure to go back to Evelyn."
Tune in to my "windows down" playlist - my go-to favorites for finding focus and getting into a zen, productive state of mind.
Fun fact: Colby and I started a tradition in our first year of dating - each year, we explore a new ski resort. So far, we've hit Big Sky, Breckenridge, Heavenly, and Vail. Got any recommendation for our next trip? I'd love to hear them!
Tune in to my "windows down" playlist - my go-to favorites for finding focus and getting into a zen, productive state of mind.
My "windows down" playlist:
1. Summer Rain - Leon Bridges 2. Bathroom Light - Mt. Joy 3. Evergreen (feat. Caamp) - Richy Mitch & The Coal Miners 4. I'm a Kid - Jadu Heart 5. All My Love - Noah Kahan 6. Beach Baby - Bon Iver 7. Feels Like a Sunday - Elderbrook 8. Boons - Zach Bryan 9. Son - Palace !0. Mud-Stained Dress - Elias Hix
Fun fact: My fiance and I started a tradition in our first year of dating - each year, we explore a new ski resort. So far, we've hit Big Sky, Breckenridge, Heavenly, and Vail. Got any recommendation for our next trip? I'd love to hear them!
Thank you for your recommendation!
Education
(info + research from my MBA classes to you)
To implement effective pricing strategies, you can leverage insights from neuroscience and behavioral economics, which reveal how consumers make purchasing decisions. Studies show that consumers don't always act rationally, as they can be influenced by their cognitive biases and emotional responses.
Pricing Strategies Based on Consumer Behavior
1. Use Anchoring to Set Perceptions of Value:
2. Leverage Decoy Pricing:
3. Understand the Power of Small Changes:
4. Appeal to Emotional Responses:
Introduce a higher-priced option as a reference point (anchor) to make your regular offerings appear more affordable.
Create a mid-tier option that makes your desired product appear as the best value by comparison.
Behavioral economics research shows that minor price adjustments (e.g., $49.99 vs. $50) can significantly impact perception and purchasing behavior.
Design your pricing structure to evoke positive emotions (e.g., offering bundled services or limited-time offers), influencing the consumer's subconscious decision-making process.
Influence tacts are powerful tools that help you drive growth by understanding customer behavior. Leveraging social proof, like testimonials, user-generated content, and reviews, builds credibility and attracts new customers. By tapping into what motivates action, you can effectively accelerate your business's success.
Leveraging Influence Tactics to Grow a Business
1. Utilize Social Proof:
2. Create Genuine Scarcity:
3. Highlight Popularity
4. Foster a Sense of Community:
Showcase customer testimonials, case studies, and online reviews to build trust and validate your product's credibility.
Use limited-offers or highlight low stock only when it's real. Faking scarcity can backfire and damage your brand's integrity, but authentic urgency. encourages quicker purchasing decisions while maintaining customer trust.
Display products or services that are "best sellers" or "trending" to leverage people's tendency to follow the crowd.
Build a loyal customer base by creating online groups or communities where people can share their experiences, enhancing brand loyalty through peer influence.
Education
(info + research from my MBA classes to you)
Design Thinking for Innovation
1. Empathize with Your Customers:
2. Define the Problem Clearly:
3. Encourage Diverse Ideation:
4. Prototype and Test Early:
Take time to understand your customers' pain points and needs to create solutions that resonate deeply with them.
Focus on identifying the root issue you're solving, as clear problem definition leads to more targeted and effective solutions.
Foster a creative environment where multiple ideas are brainstormed, ensuring you explore a range of potential solutions before narrowing down.
Quickly develop and test prototypes to gather real feedback, allowing you to refine your product and reduce the risk of failure.
Education
(info + research from my MBA classes to you)
The four stages of design thinking - empathize, define, ideate, and prototype - provide a customer-focused approach to innovation. By identifying real customer problems and understanding core issues, you can effectively brainstorm and deliver the best solutions to your audience.
Using Empathy Maps to Understand Your Audience
1. Craft Tailored Content:
2. Improve Engagement:
3. Humanize Your Brand:
4. Enhance Social Media Strategy:
Use empathy maps to pinpoint your audience's pain points and aspirations, enabling you to create social media content that directly speaks to their emotions.
Understanding what your audience cares about allows you to connect with them authentically on social platforms, leading to more meaningful connections.
By addressing your audience's thoughts and feelings in your posts, you create a relatable and approachable brand that builds stronger connections.
Empathy maps help identify the language and tone your audience resonates with, allowing you to fine-tune your social media strategy for better results.
Education
(info + research from my MBA classes to you)
Empathy maps are a valuable tool to help you gain deeper insights into your target audience. By visualizing what your audience thinks, feels, says, and does, you can better understand their emotions, challenges, and desires. This deeper understanding helps shape your messaging, product offerings, and marketing strategies - ensuring they resonate with your audience's true needs
